DunKings POP! Yourself
Project Type
Copywriting for the following launch materials: packaging, product description, landing page, social media, digital advertising, in-person event signage, video, newsletter, and website homepage.
Date
April 2023
Role
Copywriter and Editor
DunKings POP! Yourself Announcement Social Post
Lance Bass DunKings POP! Yourself Social Post
Gabriel Fluffy Iglesias DunKings POP! Yourself Social Post
Following the massive success of the POP! Jason Kelce POP!, the DunKings Superbowl commercial was trending and Funko approached Dunkin Donuts about a possible collaboration using the customizable POP! Yourself product line. To everyone’s joy and surprise Dunkin Donuts agreed and we drafted and launched the products in one week. This generated tens of thousands in revenue, not to mention over 1 million impressions across all of the social media posts involved.
