Funko x eBay
Partnership

This particular partnership for Funko was challenging due to the strong fanbase and collectors’ community that regularly trades and sells their Funko collectibles online via the eBay marketplace. It was a tricky partnership to help Marketing and DTC leadership navigate while also keeping the collectors in mind and communicate how this partnership actually benefits them as well. This took over a year of back-and-forth planning, cross brand meetings, and a dozen or more drafts of the blogs and social media communications.