Funko Fundays 2023

Fundays is Funko’s own branded event, typically hosted around San Diego Comic Con, generating millions in revenue for the company each year. These events are a massive production, encompassing celebrity quests, high profile product announcements, exclusive product packages, and even in-person product giveaways. Fundays events typically generate the same revenue as the largest comic con booth experiences Funko hosts around the country.

Tickets to Fundays have sold out within 5 minutes of launch every year since 2018. In 2023 in particular, I handled all copy written for product, ticket sales, even on-sight communications and PR support, along with PR communications for a detrimental product stickering issue that severely upset the fans and collector community. These exclusive products are carefully stickered to prove both their authenticity and source since retailer-shared exclusives are less valuable to the fans and core collectors. Below showcases the specific communications I crafted to address the fans’ upset and explain Funko’s apology and plan of action to correct the issue.