Deadpool & Wolverine POP! Yourself

Coordinating with the premiere of Deadpool & Wolverine, Funko launched a limited edition collectible along with a limited release of outfits and accessories for the build-your-own POP! Yourself product line. This was also the first licensed collaboration for the POP! Yourself line. While these were both under the Marvel Deadpool license, they were actually different facets of the license.

For this assortment of accessories, I was responsible for all copy for packaging, event signage, the digital UX/UI build, blog, social, website homepage, product descriptions, and newsletter. I worked closely with the licensing team to navigate the nuances of the Deadpool & Wolverine movie license versus other iterations of Deadpool. I am incredibly grateful that after much discussion, Marvel agreed to my description of this building experience as collectors "cosplaying as Deadpool or Wolverine" in their collections.

This limited release had both an in-person event experience and an online ordering experience. This was one of my favorite projects to work on and I am grateful that I was afforded more leeway with the verbiage than is normally allowed with this license.