Project Fred Deadpool Edition

This product was a hyper limited collectible that required copy for the following launch materials: packaging, product description, landing page, social media, digital advertising, in-person event signage, video, newsletter, and website homepage.

Historically Marvel is very cautious in how they market Deadpool licensed products, although I was able to convince the licensing team that this product's target audience would be expecting cheeky copy to match the character's persona. I'm grateful that they agreed and approved the project to have a more mature, double entendre tone.