This customizable collectible figure launch was a highly requested product from the Funko community and it took years to bring to fruition. This product line is one of Funko's key products for reaching new audiences and engaging with its community; its also is a big revenue producer for the company, bringing in millions for the company each year.

Each quarter a new set of pieces and components are launched to further expand the product line and it's gifting possibilities. I was the lead copywriter and editor for the main product launch as well as numerous key expansion launches including POP! Pets, POP! Two Packs, POP! Weddings, and more. This project also required a long list of blogs for both customer questions and for SEO purposes.

The announcement blog specifically has been in the top 10 highest performing blogs for Funko since published and was #1 in 2024 with over 260,000 sessions for the year and an ecommerce conversion rate of 1.68%.