Initially concepted as a social media engagement opportunity when Jason Kelce took the media by storm when celebrating at his brother's NFL game. This POP! Jason Kelce concept art was so highly desired by Funko and sports fans who were not familiar with the brand that the product was green lit for a limited, pre-order only production. Thankfully Jason Kelce and his team were great about licensing and approvals, as we prepared and launched this product in 3 days from start to go-live. This was so successful that it kicked off Funko's Hot Market product launch system and pipeline.